It would be disingenuous to put you in the box of “just a service provider” because you’re creating a revolutionary movement. Your work is bigger than the categories you’ve found yourself in.
Accomplished, experienced, and sensitive – you’ve always seen the world through a different lens. You’re an architect of change.
Despite your experience, a healthy dose of rebellion still courses through your veins, making you an industry disruptor.
You prioritise your clients. That means you’ve not had the headspace recently to focus on a visual identity to match your mission. But visuals are important to you; you’ve got high standards, and you don’t want to blend into the background or produce clicheés.
This is my zone of genius; I specialise in bringing out the most powerful and engaging aspects of your work, in visual form. I’ll take you on a creative identity adventure culminating in a high production value shoot worthy of the pages of Vogue.
Some people would call it a rebrand; I call it an awakening.
I focus on message, deeper identity, and mission so that we can supercharge your impact, not just your look. The result is richer, realer, and more powerful than any photoshoot you’ve ever done before.
I can’t promise that it will be comfortable, but I can promise that you’ll walk away with unforgettable images that are a match for your legacy work.
A comprehensive process to uncover your most aligned creative identity. Only then do we dive into a world-class shoot worthy of a glossy Taschen coffee table book or the cover of Vogue.
People know you as someone with integrity and passion. But your public image doesn’t yet align with the direction your brand is going in. You’re rich with experience but find that hard to communicate visually on your own. You want to be known for the quality of your work, not just your follower numbers, appearance, or accolades.
You’ve been waiting for the perfect moment to step in front of the camera but it never comes. Your public profile isn’t quite reflecting the energy and depth of your work, and you know it could be so much more visually compelling.
Somewhere along the way, your creative expression has taken a backseat, and while you’ve been focused on delivering for others, aspects of your brand have been left behind. You can sense that playing bigger and bolder visually would amplify your impact, but you’re not sure where to begin.
One thing is clear… You don’t want a surface-level rebrand. You want something richer, more resonant, more playful. It has to be undeniably you.
You’re so close to your work, that you sometimes forget how powerful your creativity and expression really are. And while you excel at holding space for others, you’ve not held space for your own self-image in a while.
You’re used to the kind of intimacy required to really see other people, and support them to feel more powerful. But the intimacy required to really see yourself still feels a bit raw.
It’s time for a potent identity reinvention, beyond a haircut and few new approachable headshots. It’s time to stop telling yourself that you’ll get around to being more visible after you’ve coloured your hair or got your teeth straightened.
This is about courage and a deeper connection with yourself and your legacy; expressed visually for all to see.
My job is to support you to make it the most powerful and memorable reinvention possible right now.
You understand the importance of taking your clients on a journey. And it all starts with connection.
This is an invitation to honour the visual side of your creative potential with reintroduction that brings people on a visual journey so that they discover the depth of your work.
This isn’t just about pretty headshots; it’s a transformational initiation designed to elevate your presence so that you can command the attention your work deserves, and truly position you as the visionary leader you are.
Hi, I’m Ali Mapletoft, The Reinvention Revolutionary. With over 20 years of experience in film direction and fashion design, I’ve worked creatively with icons like Vivienne Westwood, Little Dragon and Alesha Dixon at pivotal moments in their careers. My mission has always been to elevate identities beyond the surface level, blending creative direction, cultural sensitivity and mindset mastery to yield visual assets that stop people in their tracks.
I don’t just want you to have strong imagery infused with creativity and authority.
I want you to SEE YOURSELF on a whole new level. I mean really, truly see yourself; Your truth, your capacity, your potential, your power.
Because it’s only when you see yourself that others will begin to see you too.
I roll 20+years of creative industry experience, 8 years as a professional film director, 11 years as a fashion designer, and 7 years as a mindset coach into one stellar package. This is where my wealth of experience really pays off for my clients.
But my work isn’t just about titles or accolades—it’s about breaking the mould entirely.
Like you, I don’t fit neatly into a box. My mission is bigger than design, film, fashion, or coaching—it’s about revolutionising the way visionary leaders see themselves and are seen by the world. It’s about crafting a legacy of bold self-expression, unapologetic visibility, deep intimacy, and limitless impact.
When it comes to your work, I understand that you’re creating a movement. It goes so much deeper than a brand.
My job is to help you craft a powerful, meaningful presence that reflects the full depth of your work. It’s time to step beyond expectations, shake things up, and position yourself as the visionary leader you are. It’s time to be disruptive, and undeniably unforgettable.
Your creative brand identity absolutely should have a lasting impact on your business trajectory. If it doesn’t, it’s not working. The level of experience and excellence I bring allows you to connect more deeply with your audience, resonate with your hell-yes-people, and get invited onto bigger stages. Bigger bolder impact starts with truth, intimacy, vulnerability and a willingness to be seen.
Most brand photoshoots lack depth. You pick some outfits, choose a photographer, find a location. Then with a sprinkling of hope and prayers, you try to craft something meaningful. But the deep identity work rarely gets done beforehand, nobody teaches you what to do with your body on the shoot, and there’s no support afterwards. So you end looking at the pictures thinking “This isn’t me! What now?”
The result is lack of impact. No alignment, not truth, no return on investment.
Your imagery tells others what you believe about yourself.
That’s why when we work together, I not only help you to design new imagery – I help you to communicate the deeper essence of your mission on multiple levels.
My immersive approach ensures every detail reflects your true self and your bigger vision. We create rich, inviting visuals that go beyond standard studio shots.
Ready to embrace your next level? Let’s start your journey today.
Here’s how the package unfolds
In this foundational phase, we uncover what makes you the trailblazer you are. We identify your goals, where you’ve been holding back, and unleash your big energy. You’ll leave with a clear idea of the themes and vibes for your reintroduction.
We transform your mission into a captivating visual story. This collaborative effort goes beyond moodboarding. The goal is to co-create a compelling story that honours your most cherished values, stories and cultural capital. You’ll leave with a clear narrative that aligns with your true identity and can be translated into a visual masterpiece.
We delve into wardrobe, props, and art direction to turn your vision into reality. I’ll provide a comprehensive list of outfits, accessories, and props to ensure your shoot reflects your unique style. If there are elements that we need to get made or source for the shoot, that process will begin. We want you to stand out, not blend in.
Almost everyone feels naked and awkward in front of the camera. We’re going to work with this discomfort to create potent alchemy. In this pre-shoot session, I’ll teach you dynamic poses tailored to your energy, story and mythology. Are you a regal energy? Do you embody an archetype? Is there a cultural message than needs to be conveyed? This ensures you use your body to exude confidence and an aligned message in readiness for the shoot. Working with the body is how we get results that feel deeply embodied and in synch with your mission.
Get ready for hands-on action with an exceptional team. Show up and bring your energy—we’ll handle the rest, providing hair, makeup, styling, and direction to showcase your superpowers.
The magic happens in the edit. While I’m no fan of OTT retouching, I know that the edit stage is crucial to delivering a result we can all be proud of. We tie all elements together and present first your unedited, then your edited photos. Want pink smoke, a bluer sky, or the full moon in your shot? No problem— we can deliver it using my years of post-production experience and a dash of digital magic. (Not AI)
This final chapter focuses on bringing your images to the world. Practical aftercare, includes extended edits if required, mindset support for as long as you need it, and help with how to share your new visuals.
It doesn’t end with a folder of photos and a feeling of “what now?” I’m there to support you through unveiling your new photos.
£6,750 + VAT
One-Time Payment- PLANS AVAILABLE
✔️ 12 weeks of in-depth identity consultation
✔️ 1-day Photoshoot with a minimum of 30 edited shots
✔️ Comprehensive pre-shoot pose training
✔️ Minimum of 100 B-roll video clips
✔️ Post-shoot after-care
✔️ Unlimited photo revisions for 2 weeks
£11,750 + VAT
One-Time Payment- PLANS AVAILABLE
✔️ 14 weeks of in-depth identity consultation
✔️ 2-day Photoshoot with a minimum of 60 edited portrait shots
✔️ Private Identity Ceremony – a transformative ritual designed to honour your creative evolution
✔️ A 2-minute tailored brand video. Both web and social formats
✔️ Comprehensive pre-shoot pose training
✔️ Minimum of 250 B-roll video clips
✔️ Post-shoot after-care
✔️ Unlimited photo revisions for 3 weeks
✔️ Your Bespoke Prop Box to Take Home
£6,750 + VAT
One-Time Payment- PLANS AVAILABLE
✔️ 12 weeks of in-depth identity consultation
✔️ 1-day Photoshoot with a minimum of 30 edited shots
✔️ Comprehensive pre-shoot pose training
✔️ Minimum of 100 B-roll video clips
✔️ Post-shoot after-care
✔️ Unlimited photo revisions for 2 weeks
£11,750 + VAT
One-Time Payment- PLANS AVAILABLE
✔️ 14 weeks of in-depth identity consultation
✔️ 2-day Photoshoot with a minimum of 60 edited portrait shots
✔️ Private Identity Ceremony – a transformative ritual designed to honour your creative evolution
✔️ A 2-minute tailored brand video. Both web and social formats
✔️ Comprehensive pre-shoot pose training
✔️ Minimum of 250 B-roll video clips
✔️ Post-shoot after-care
✔️ Unlimited photo revisions for 3 weeks
✔️ Your Bespoke Prop Box to Take Home
You share your pictures first. I know that the last thing you want is anyone sharing your pictures on social media before you do. When you work with me, you’re in charge, and you decide when your images are shared on social media.
Most photographers aren’t equipped to offer this, which is why I insist on it. You deserve the best photo retouching that celebrates you while adding magic to your images. My team and I will always take your lead on what you want to show, and what you don’t. My 20+ years of professional post-production experience ensures that, if you want us to, we can add magic to the backgrounds, tidy up a crease, fix a wonky tooth, or remove a flyaway hair. If it bothers you we will tweak it, but you will still look like you no matter what.
HOW TO BOOK?
If you would like to discuss your Creative Identity Reinvention before booking, let’s talk. You can book a free call below.
READY TO DIVE IN?
Please follow the payment link to pay your deposit. My team will usually contact you within 48 hours to confirm your space and set up a link for the remaining payment(s). Payment plans are available to spread the fees.
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