Your Visual Identity Matters

Become unforgettable

You were born CREATIVE

Now you’re ready to step into a your most potent vision. Your world is expanding, and you’re ready to be seen on bigger stages.

Once it was enough to show up, now it’s time to set a new standard: for elevated impact, for deeper connection, for a beautiful legacy.

In a visually dominant world we know it’s important to have:

Standout images that stop the scroll
Video that connects with real people on a deeper level
Storytelling that bucks trends and speaks to people’s emotions
Meaningful visual themes that align with your vision and values

Now is the time to become impossible to forget.

Let’s Co- Create the ultimate visual upgrade so that you can:

Take your work onto bigger stages
Powerefully represent your creative vision
Attract more of the right paying clients
Embody your values
Easily magnetise press & aligned collaborators
Add value to your brand

I can help you to create a potent visual identity that adds instant value to your business.

Here's How

I work with artists and visionaries to create photographic and filmic identities that stand out as unforgettable.

I have 21 years of experience as a creative director and image maker working with the likes of: Channel 4, BBC, Island Records, ITV, Rough Trade Records, Universal, Mr and Mrs Smith, Saatchi and Saatchi, Ogilvy, Mother, Academy FIlms, Nexus Productions, Mad Cow Films and Vivienne Westwood.

My experience as a filmmaker and creative visionary coupled with a deep understanding of what it’s like to be a conscious change-maker mean that I know what it takes to create standout imagery.

I know that your photos and videos are only of value when they really stand for you and your people. I also know that you want to go beyond the typical imagery of your industry. Instead of using cliches, you want to set yourself apart by telling a story.

Your creativity needs to be woven through your visual identity.

How I Work

Working closely with you, I support you through the entire process of creating a potent visual identity. The service is tailored to your needs and can include.

Visualisation of themes
Concept and research
Storyboarding
Set and prop guidelines
Styling and personal image guidelines
Photoshoot planning & delivery
Film shoot planning & delivery
Hiring and creative team management

Working with a trusted network of video producers, photographers, stylists, make-up artists, prop makers and editors, I’ll manage a dream team to deliver your most powerful photos and videos yet. All you need to do is show up and shine.

As creative director my job is to

Support you to express your philosophy and values visually
Work with the team to hold a potent creative vision
Keep the aesthetic to a standard of excellence
Monitor and uphold creative standards
Give the team guidance on props, styling and costumes
Ensure that the art-direction is cohesive
Manage studio, location and any set-pieces
Attend the shoot to be your right hand person, co creating a strong vision

I’m a Coach, Consultant and Creative Director

Who my creative direction is for:

You’re an artist or entrepreneur
You want to amplify your creativity
You don’t want boring pictures and videos
You’re willing to be seen

Who my creative direction is NOT for:

Brands looking to replicate the visual style of other brands.
Performing artists who don’t have the budget to hire a creative director/ film director.

Creative Direction Packages

Co-creation Photoshoot Package

Collaborate with me and my team to produce your most potent photoshoot yet.

Digital and traditional film photography options are available.

£ From 5,000

Creative consultancy and Moodboard
Shot list with usage
20-100 Photos edited and ready to post
All styling, hair, and makeup included
Behind-the-scenes video files for your usage
5 Canva templates for social media - reuse in thousands of ways

Showpiece Film/ Video Package

Collaborate with me and my team to produce your most potent photoshoot yet.

Digital and traditional film photography options are available.

£ From 10,000

Creative consultancy and Moodboard
Shot list with usage
Video storyboard
1-3 minute brand film with or without music/ voice over
Selected unedited video rushes files available to remix
All styling, hair, and makeup included
Behind-the-scenes video files for your usage
10 Canva templates for social media - reuse in thousands of ways

Masterpiece Combination Package

Collaborate with me to create a cohesive identity of photos and videos in tandem.

This is by far the best value for visionaries and change makers with a desire to uplevel.

£ From 12,500

Creative consultancy and Moodboard
Shot list with usage
20-100 Photos edited and ready to post
Video storyboard
1-3 minute brand film with or without music/ voice over
Selected unedited video rushes files available to remix
All styling, hair, makeup included
Behind-the-scenes video files for your usage
Up to 20 Canva templates for social media - reuse in thousands of ways

BEST VALUE

Films and Photoshoots

View Films

View Gallery

Join My Community of Luminaries

I’ll keep you in the know when I release new ideas and guidance. Let’s take your creative vision to cosmic heights. Ali x

About me

Ali Mapletoft is a multidisciplinary artist and creative director with flair for work that exudes a potent feminine frequency. Ali’s coaching and mentoring work focuses on supporting established women artists to move through fear, self censorship and self sabotage so that they can create irrepressible work, and be seen on bigger stages.