Seeing is Believing

Ali Mapletoft

Creative Director/ Mentor

A Bold Voice is Priceless

There are two ways I work with visionaries

I’m a Creative Director

I work with coaches, founders, wellness practitioners and creative leaders who refuse to blend in and conform.

My role is to shape visual identities that hold a level of ambition beyond the ordinary.  Trailblazers like you come to me when the brand you’ve built no longer matches where you’re going. Your work has outgrown your identity.

If you’re in that space where your thinking has evolved, but your brand hasn’t caught up, this is for you. 

I bring structure to ideas that are still forming, and clarity to work that’s already in motion. The process is direct, collaborative, and focused on results that reflect the level you’re operating at.

Expect less wasted ad spend, more engagement, and a stronger pull with your audience.  

Create With Me


I’m a Mentor to Creative Mavericks

I work with established creatives who’ve outgrown the safer version of their work.

You have a practice, a body of work, a creative life that is genuinely yours. But your boldest expression keeps feeling just out of reach.  Sometimes you default to the safer choice, the version that won’t fully expose you to risk. Not because you lack talent or vision, but because full visibility and uncensored expression feels dangerous. Really dangerous. 

What I offer is not coaching in the traditional sense. I’m not selling you a framework, and there’s no next-level program to sign up to once we’re done. I’m a working creative director, artist and entrepreneur right now, making things, taking risks. 

As your mentor, I’m in it with you. I don’t observe from a distance.

We work towards a situation where you are so bold in your creative expression, that don’t need me anymore. That’s the goal.


Book A Call

“I support visionary leaders like you to create a wealth of impact”

Ali Mapletoft

BOOK A CALL
"Ali has the most incredible ability to help you zoom out so that you get real great clarity what it is that you'll need to up level. ."
Harriet Reardon, Creative Leader/ Performer
What They Are Saying​
"There's no way that I'd have got this far without your support"
Polly Lavarello - Coach
"I've realised how much more confident I feel about my voice and what I'm doing now. We've come a long way baby! Ali has really made me feel focused and given me so much insight that I was missing"
Susan Maddux - Artist
"Ali’s very astute and can pull out the truth that you’re not seeing. She asks the right questions so that you find clarity and feel confident about taking the next step"
Jo Moolenschot - Artist

My creative work has been featured by:

Filmography

Film Work by Ali (Taylor) Mapletoft 

Recent Works

  • Cushy for Polly Lavarello- A short series of brand idents 
  • She’s Magic with Money for Cleo Nedd- A short series of brand idents 
  • Archetypes — A short Creatrix Coaching film
  • Artists Are Leaders — A short Creatrix Coaching film
  • Creatures of Transformation — A short Creatrix Coaching film

Shorts and Music Videos

  • Stealing Summer — 3D Puppet Animation, Surrey Institute of Art and Design — Director
  • Puleng — Channel 4, Nexus Productions — Director — Jean-Luc Xiberras Award for a First Film, Annecy International Animated Film Festival
  • Sunny Road — animated music video, Emiliana Torrini — winner, Icelandic Music Awards (Best Video, beating Sigur Rós) — Sherbet Films
  • Heard It All Before — The Weird Girls Project, music by Emiliana Torrini — winner, Best Music Video, Northern Wave International Film Festival, Iceland (beating GusGus and Roots Manuva)
  • Start/Stop/Synchro — music video, Rose Elinor Dougall
  • Find Me Out — music video, Rose Elinor Dougall
  • Hide Me — music video, Granded Bob
  • A Way Back Out of Here — animated music video, Marc Carrol — Evangeline Records — Sherbet Films
  • Talk Again — animated music video, Marc Carrol — One Little Indian Records — Sherbet Films
  • A Test — music video, Little Dragon — live action — Academy Films
  • We Are Here — music video for Language — Academy Films
  • Shitdisco, “I Know Kung Fu” — music video — Academy Films
  •  The Pulse — music video for The Magic Numbers — Academy Films
  • Whole Wide World — music video for he Proclaimers— Academy Films

Director, TV Ads and Idents

  • The Corrs single release promo, “Runaway”
  • Alesha Dixon, “The Alesha Show” album promo + album cover
  • Cheerios commercial, “Happiness Runs,” with Donovan — Sherbet
  • TV commercial, Nurofen Syrup for Babies
  • Title sequence, The Sex Education Show — Sherbet
  • Richard and Judy’s New Position — title sequence — Sherbet
  • Richard and Judy’s New Position — trailer — Sherbet

Films / Co-Directed (AZAM, with Rachel Lefeuvre)

  • Sacrilegious Series (4 parts) — comedy, made for Hackney Arts Council
  • Pretty Twisted — co-directed with Rachel Lefeuvre — Age of Reason scarves, season launch

Producer

  • E4 Music Idents, directed by Andy Martin — Mr and Mrs Smith TV
  • E4 Music Idents with TADO, directed by Andy Martin — Mr and Mrs Smith TV
  • Mini Cooper Promo Film, “The George Harrison Story” — Mad Cow Films

Documentary, Director/ producer

  • E Pellicci Documentary, “Down the Caf” — ongoing
  • “Men-on-pause” Documentary about female voluntary celibacy — ongoing

My creative work has been featured by:

BOOK A CALL

If you’re an ambitious visionary, book a call to discuss how I can support you to take your visual identity to the next level.

BOOK A CALL
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