LCM- London Collections Men

 To celebrate the forthcoming LC:M (16th-18th June 2013) we’re launching a new range of hand-rolled pocket squares.  Made in England from pure silk crepe-de-chine and carefully rolled by a seamstress in Yorkshire, these pocket hankies inject a little anarchic individuality into a suited and booted fella’s attire. 
This is a sartorial step in the dapper direction for Age of Reason. Over the past year we noticed that,  as British menswear went from strength to strength, dapper men were buying the hankies we’d originally designed for women as neckerchiefs. It soon became clear that we needed to create something especially for men, and hand-rolled squares are the most desirable.  In fact some men will not wear a pin hemmed pocket square because it doesn’t meet the coded standard of luxury implied by the hand-rolled version. Wearing a hand rolled pocket square is code for “I know stuff.”
Have a look at the LC:M site for more fashion forward menswear. We particularly enjoyed  Christopher Shannon’s SS14 collection and the be-glittered barnets of the male models in his show.   Our tip is to turn the sound off if you’re visiting the LCM homepage, or you’ll be forced to listen to Boris Johnson and generic dance music. We don’t know why.

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